We are an ancient nation steeped in tradition, culture, and history. We are also a nation of animal lovers and there is no more majestic a creature, its contribution greater to our language and folklore, than the horse.
There are, however, many hidden factors that can have a significant effect on a horse’s health and performance. 1 in 6 horses is diagnosed with Recurrent Airway Obstruction (RAO), and more than 80% of stabled horses suffer some degree of airway inflammation.
HAYGAIN Steamers are the solution for creating hygienic, dust- free, palatable and more digestible hay, which leads to significantly healthier horses. 25% of people who work with horses suffer some sort of respiratory condition, such as asthma and hay fever, and they also benefit from cleaner and dust free hay.
HAYGAIN’S client-list reads like a who’s who of the equestrian elite. The Queen, Sheikh Mohammed of Dubai, The Royal Household Cavalry and The Royal Veterinary College have all recognized HAYGAIN treated feed is an absolute necessity.
The beauty of HAYGAIN’S business lies in its brilliantly simple solution to a stable necessity. Horses need their hay washed or they get ill, so every stable worth its oats takes bales of hay and soaks them in large containers. In doing so they would not only waste significant amounts of water but also leach much of the proteins and minerals out of the feed itself, losing the good-stuff that the horse needs. Moreover, while soaking their hay, they dramatically decrease all the ‘nasties’ such as bacteria, fungal spores, mold, and yeast.
HAYGAIN has created a patented steaming system that kills the bad and keeps the good, all the while using only a fraction of the water. Think boiling vs steaming vegetables, one uses a full pot and transforms fresh goodness into soggy, lifeless, tasteless school-dinner mush. Whereas, steamed vegetables are crisp, tasty and still contain all the crunchy goodness we need, all from only a fraction of the water, making it an environmentally friendly investment too. HAYGAIN’S patented steam spikes, skewer the bale and force steam into the center of the hay. HAYGAIN hay is clean, tastier and loses no nutritional value.
HAYGAIN was founded in 2008, but thanks to a strong new management team led by Edzo Wisman, the business has really started to gallop ahead. His ambitious team took the reins in March 2016 and has steered HAYGAIN towards achieving its full potential and has witnessed an astoundingly accelerated sales growth. On a seasonally adjusted basis, the last quarter that just finished was a four-fold increase in revenues from when the new team took over the business in March 2016, while gross margins have doubled along the way.
Another benefit HAYGAIN has is that its customers are incredibly well- documented, size-able niche market. In developed countries, in particular, horses may have passports and need specialist veterinarians, while their owners tend to be part of associations and compete. In Europe and North America alone, there are more than 16 million horses, a quarter of the world’s horse population. Since taking the helm in March 2016 and overhauling its distribution system, HAYGAIN has started actively selling not just throughout Europe and the US, but also in such far-away places as Australia, the UAE, South Africa and Chile.
Adds Edzo: ‘The business is like a layer cake: we’re consistently adding new countries which then, through local distributors, rapidly grow in revenue as we educate our target market. To quote a well-known US equine vet, once you have learned about HAYGAIN, it is a no-brainer for any horse owner’.
‘The lungs are as important to a horse’s performance as its legs,’ explains Edzo. ‘Using HAYGAIN steamed hay can enhance capability by 19–20%. When you consider that the difference between a horse coming first and a horse that places fourth is only about 1%, theoretically you should have a winner every time’.